Awaken to New World Internet TV

IGTV is different from your typical video experience. It’s built for how you actually use your phone, so videos are full screen and vertical. And IGTV videos aren’t limited to one minute, which means you can see more of your favorite content.

IGTV phone

It's simple and life changing

In a world consumed by mobile devices sometimes all you need to feel better is a little time off from the technology around us or want something to chill at the end of the day. Our app aims to changes the way you use your mobile device to watch videos. No more horizontal videos. Watch all videos from your favorite Instagram creators vertically. Use your smartphone vertically.


Watch videos from creators you already follow and others you might like

Like or comment

 Like or comment on videos and send them to your friends in Direct. 

IGTV phone


Browse other videos or search for a specific creator’s channel as you watch.


Discover creators and follow them right from IGTV to see more of who they are on Instagram.

monthly users

Requires Android 4.2 and Up



Instagram IGTV app screenshots

IGTV welcome
IGTV phone
IGTV folloe new creator
IGTV favorite creator

Instagram TV - IGTV Features

You are more than welcome to download the app and use the free features, Use your phone as it is to watch videos. Videos are vertical. Built for how you use the phone


IGTV is different in a few ways. First, it’s built for how you actually use your phone, so videos are full screen and vertical. Also, unlike on Instagram, videos aren’t limited to one minute. Instead, each video can be up to an hour long.


IGTV is very simple to use. Just like turning on the TV, IGTV starts playing as soon as you open the app. You don’t have to search to start watching content from people you already follow on Instagram and others you might like based on your interests. You can swipe up to discover more — switch between ‘For You’, ‘Following’, ‘Popular’ and ‘Continue Watching’. You can also like, comment and send videos to friends in Direct.


Also like TV, IGTV has channels. But, in IGTV, the creators are the channels. When you follow a creator on Instagram, their IGTV channel will show up for you to watch. Anyone can be a creator — you can upload your own IGTV videos in the app or on the web to start your own channel.

Get Ready for new Vertical TV on the INternet

Download IGTV App

IGTV opens up a whole new chapter of video on Instagram for creators. Videos are full screen, vertical-only, and longer than those on Feed or Stories up to ten minutes or more. You can share more of who you are with videos made for how people naturally hold their phones, helping build deeper connections with your followers.

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